How Convo decides whether to create, update, merge, or skip content
Why good content automation should recommend the right action, not publish a new article for every question.
Quick answer
Convo is designed to help teams choose the right content action: create a new article, improve an existing page, merge related ideas, answer with an FAQ, or skip the topic.
Who this is for
Teams that need more content output but do not want to pay for low-value volume, overload in-house staff, or publish thin AI pages.
Create only when the topic deserves it
A new article should have a clear reason to exist. Convo content should answer a real question, help the visitor make progress, and fit the site's wider content strategy.
- ✓Use a clear primary question.
- ✓Avoid duplicate pages.
- ✓Give each article a useful next step.
Update when an existing page should do the job
Sometimes the best SEO move is not a new post. If the business already has a relevant page, the better action may be to improve that page with clearer answers.
- ✓Strengthen existing service pages.
- ✓Add missing FAQs.
- ✓Improve product or category copy.
Skip when content would not help
Some questions are too narrow, too temporary, already answered, or not commercially useful. Skipping those topics protects the website from clutter.
- ✓Avoid thin articles.
- ✓Keep the content library focused.
- ✓Prioritise topics that help visitors and the business.
Common mistakes
- Creating a blog post for every single question.
- Publishing content that competes with an existing page.
- Ignoring the visitor's practical next step.
FAQ
Can Convo create FAQs instead of articles?
Yes. Some questions are better suited to FAQs or page updates rather than full articles.
How do I keep content quality high?
Use review, clear article templates, related page links, and a decision rule that favours helpful content over volume.
Can I reject a recommendation?
Yes. The dashboard supports review decisions so teams can reject, archive, or refine content before publishing.