SEO Performance Analytics
Track the impact of new and updated content using search, analytics, keyword, conversation, and lead data.
Convo treats measurement as part of the product loop. The question is not just whether content was published, but whether it changed search visibility, visitor behaviour, conversations, and leads.
SEO data inputs
- ✓Use Google Search Console queries, impressions, clicks, CTR, and average position where connected.
- ✓Use GA4 traffic and conversion behaviour where connected.
- ✓Use Ahrefs-style keyword, ranking, difficulty, and competitor data where connected or imported.
Performance tracking
- ✓Track new and updated content URLs after publishing.
- ✓Show before/after movement for impressions, clicks, positions, conversations, and leads.
- ✓Identify pages with impressions but weak CTR or pages with traffic but repeated unanswered questions.
Product value
- ✓Demonstrate tangible results from content work inside the product.
- ✓Show what shipped, what moved, and what should be improved next.
- ✓Feed performance learnings back into future content recommendations.
Why it is different
- Performance is connected back to the content recommendation that created the page or update.
- Convo looks beyond rankings by also tracking conversations and lead signals tied to the same content area.
- The workflow can surface pages with traffic but repeated unanswered questions, which is where conversion and content work overlap.
What the business gets
- ✓Teams can see which content changes actually moved.
- ✓Underperforming pages become the next improvement queue.
- ✓Stakeholders get a clearer link between SEO work and commercial outcomes.
Conversion angle
Measure what matters after publishing.
A page that gets impressions but creates confused chats still needs work. Convo helps connect search performance with the questions visitors ask once they arrive.
Track impressions, clicks, CTR, and position.
Track chat starts and lead capture from related pages.
Feed weak signals back into the next recommendation.
Example workflow
Performance tied to the article, not buried in reports.
Show a posted article and the SEO metrics that matter beside it: clicks, views, ranking movement, and leads.
PostedBest Cavoodle breeders near Brisbane
Published from repeated Doggo chat questions about breed, location, waitlists, and breeder checks.
Ready to see the workflow?
Start with the product flow, then choose the setup that fits your website, lead process, and publishing workflow.